Social Media Marketing

The Quote.
After you’ve provided us with some information regarding your social media marketing goals, we can provide you with some pricing options to consider. We work with small startup brands right through to corporate brands.

The Content.
We’ll need to understand what content you currently have, or can provide for the social media marketing campaign. This may be photos or videos of projects, products, events etc. Once confirmed, we can begin to produce ideas for the format of posts and Ads.

The Format.
Once we understand your social marketing goals + the content we’ll regularly have access to, we can begin to develop ideas and designs for the format of posts and Ads. We’ll create a set of templates, mockup Ads and develop a particular tone of voice for the campaign. You’ll get the chance to approve or edit the direction we present to you.

Scheduling & Approval.
We generally produce and schedule the social marketing content approximately 1 month in advance. We’ll provide screenshots and mockups for your approval. Once finalised and approved, your scheduled social marketing campaign can begin.

Targeting and Paid Advertising.
We will research and define a selection of demographic, behavioural and location parameters to set target audiences for your social media marketing campaign. This is done in the backend of Facebook, Instagram and Linkedin. Doing this properly can take time. We’ll need to monitor the effectiveness of particular promotions and make adjustments throughout the campaign to ensure optimal results.

Reporting
We provide access to live reports and scheduled monthly reporting to evaluate the effectiveness of our social media marketing campaigns. This is a key aspect of any successful campaign. The social media landscape is constantly evolving, therefore it is important to change with it. What worked last month, may not work again due to changes in algorithms, new restrictions etc. We are constantly monitoring our campaigns to ensure optimal performance.

Social media is a brilliant tool for marketing your brand. There are over 15 million Australian users on Facebook alone (as of June 2018).

You can talk to your current audience and reach new targetted audiences extremely effectively through social media. Compared with traditional media, social media provides this functionality for an extremely low cost.

Consumers also use social media accounts to evaluate a brand and establish trust. That is why it’s important to have consistent, fresh and real updates on your social media channels.

How much does social media marketing cost?
We run very basic social media marketing campaigns for clients starting at just $299 per month. We also run advanced campaigns for larger clients at over $4K per month. The costs are determined by how much work there is in producing creative, how intricate and competitive your target market is and the amount of reach, leads and engagement you wish to achieve.

We don’t have any social media accounts. Can you set these up for us?
Yes, we can easily set up new accounts for your brand or business and fully optimise them.

Who will respond to enquiries and comments?
We can provide this service for you, but generally, it is better off kept “in-house”. We can guide you through this process and also assist in setting up automatic messaging, referring your inquiries to your website, phone number or physical address.