Where do most people go when they’re looking for a product or service? Google is the answer. Advertising on google using their paid service “Google Ads” (previously known as AdWords) is an extremely effective way to reach more people. We can create Ads that feature in Google searches for particular search terms, resulting in more phone calls, website traffic, leads and sales.
Here are some recent Google Ads and Lead Generation campaigns we’ve done.
Here is some more information on the Google Adwords services we offer for clients here on the Gold Coast and throughout Australia.
Our Google Advertising service includes the following :
The Quote.
After you’ve provided us with your goals, your Ad budget and your timeline, we can develop a solution tailored specifically for you. The cost will include a breakdown of how much is used for the advertising component (paid directly to Google) and how much we charge for creative, management and reporting.
The Creative.
We have experience writing and designing ads that work. In order to stand out from your competitors, you’ll need a good quality Ad. We will do some research into your market, your target audience and write/ design Ads that speak to them.
The Targeting.
This can be the hard part. Really defining and targeting an audience based on a set of demographic, geographic and behavioural attributes. Luckily, we understand this process and can confidently get your Ads in front of the right people.
Publication & Landing Page Design.
We’ll show you your new Ads and before publishing, get your approval. If you’re running a landing page campaign (this is a 1-page website or webpage we can design specifically for the campaign) we will also e getting this signed off at this point.
Reporting and Evaluation.
We provide detailed reports that highlight click-through rates, demographics of who we’re reaching and overall success of our Google Ads campaigns. Furthermore, we’ll be looking for areas to improve on and provide these ideas to you monthly for consideration. We’re not a “set and forget” agency. We understand the need to constantly improve our campaigns.
Google Ads are possibly the most effective way to quickly generate traffic, leads and sales for your business.
In addition to being cost-effective, the results of a successful Google Ads campaign can often be seen reached quickly.
How much will Google Ads cost?
The price of a Google Ads campaign varies from industry to industry, location to location and product to product. Depending on the competition in your market, a ‘cost-per-click’ could cost as little as $0.50. It could also reach as high as $300 for certain industries. This cost will be estimated in the quoting process and from there, we’ll work within a budget that you can afford to achieve the best results possible.
How long will it take to set up my campaign?
We can get a basic Google Ads campaign setup and live within 48 hours. We prefer to take a more strategic approach though and determine your goals, your target audience and messaging properly. This process can take 2-4 weeks.
We understand how to set up, monitor, manage and edit campaigns in the Google Ads console. We have experience running hundreds of successful campaigns and we are constantly adapting to this always changing technology.
We utilise the Google Search Console to understand how your website or online asset is performing, proven by real data. We use this information to make informed decisions to make the most out of your advertising budget.
We can set up, monitor and report on a wide range of statistical information using Google Analytics. We can create Goals for your Google Ads campaign and track their conversions which provide a “black and white” measurement on effectiveness.
If you’d like to work with us or get a free quote, please leave your details below and we’ll get back to you ASAP.
