Email Marketing

We offer email marketing services that encompass the following:

Overall Strategic Direction ✓
MailChimp Setup ✓
Database Setup ✓
Design ✓
Copywriting ✓
Scheduling & Sending ✓
Reporting ✓
Signup Form Integration ✓

The Quote.
We will discuss your goals and overall plan with you to determine what kind of email marketing campaign will work best.

Setup and Configuration.
Before we get started with the design and creative aspects of your campaign, we will ensure that your database (list of recipients) is set up in the correct format. We use Mailchimp to send most of our email campaigns. We can set your email campaign to include a personalised greeting to each of your customers, which involves some configuration.

Design and Copywriting.
Once the setup and technical wrangling has been taken care of, we can focus on creating your email. We will focus on messaging, design and layout to best achieve the goals of the campaign. During this step, you will get the chance to make edits before the campaign design is finalised.

Scheduling and Sending.
Determining the best time to send your email can be more of an art than a science. We’ll need to spend some time to determine this to the best of our ability. We will then schedule your email to be sent at the most premier time.

Reporting & Evaluation.
About 2-3 days after we have sent your EDM, we will be able to provide a detailed report of the results and any key insights we have uncovered. From the report, we will also be able to make an evaluation of what worked and what didn’t – and these findings will be integrated into the next campaign.

Email Marketing provides a genuinely cost-effective, quick and flexible means of communicating with your audience. For digital businesses and e-commerce operations, it is a sales tool as much as it is a marketing communication method.

Unlike other traditional methods of communication, email marketing provides measurable insights. We can see who has opened, clicked and interacted with every campaign, as well as understanding the actions they take afterwards online. This provides an extremely accurate ROI indicator.

How much does email marketing cost?
The cost of your email marketing campaign will depend on the design and creative required. For campaigns sent to less than 2,000 subscribers, there is no additional cost required.

How many emails should I send?
There is no limit on this, but there are general rules of thumb to avoid your campaigns being considered spam or junk mail. Some businesses send daily EDMs to their loyal subscribers and this works well. We determine the recommended frequency for your business based on your industry and the data that is available.

I only have a small subscriber list – is it worth sending an EDM?
We have sent campaigns to lists as small as 10 subscribers. We can help you determine an ROI for your email marketing campaign and compared with the cost – it may or may not be worth it. We can also provide you with ways to capture subscribers.