We were asked to assist our client with social media content during the launch phase of their new product which has taken the fishing world by storm. We worked closely with the entrepreneurs behind the business to develop content that was engaging, on-brand and effective in promoting the new product.
★★★★★
“Modular Marketing have been excellent to work with. Dan has helped my business grow from strength to strength since launching our first product in 2018. I can highly recommend their services!”
– Jaiden, Sea Ulcer
We worked with our client to develop visual assets that represented the brand and encouraged engagement. Our main objective was to maintain visual consistency when promoting the new drone fishing product.
We utilised the integration capabilities of Shopify and Facebook to promote our client’s new product through social media. Driving traffic directly to the website, our client was then able to re-target their audience using Facebook Pixel.
We used a range of social post formats to cut through the clutter online. While video was by far the best performing format – we were also able to test landscape formats on Instagram (stretching images across a set of 2 or 3 images) to achieve better results.
Different audiences and markets require different discourses in terms of language and writing style. We had to immerse ourselves in the sub-culture of drone fishing and learn how to effectively communicate with this niche.
Take a look at what we have done for our clients.
If you would like to work with us, please contact us.
hello@modularmarketing.com.au
